Post by account_disabled on Mar 6, 2024 3:47:38 GMT
lead generation-1Lead generation is one of the most crucial aspects in the success of a B2B marketing strategy. The context and the techniques used are constantly evolving and this is why it is essential to always stay updated on the trends that guarantee higher conversion rates . Let's analyze some of them. Lead generation: effective techniques By observing contemporary trends , we have identified 6 elements that can help you improve the results of your lead generation strategy: video lead nurturing website conversion rate SEO paid adverts on social media contents Let's see them in detail. New Call-to-action 1. Videos As we can now read in many sector reports, video is the format that users (including B2B) prefer: for them it is better to watch content rather than read it .
Despite this, the B2B environment is still a bit reluctant in the creation of video material . It is important to Germany Phone Number keep in mind that the nature of this format has evolved a lot over time and today it is: not too expensive to produce highly scalable and adaptable to different contexts and types of content Even at the equipment level, current technologies allow the creation of excellent products with minimal investments, recoverable in the short term thanks to the leads generated by such content. 2. Lead nurturing Generating leads and abandoning them in the CRM does not help to obtain results from marketing activities! Before starting a lead nurturing process it is important to remember that it is not an email marketing strategy . Lead nurturing literally means " feeding leads ", that is, offering them the correct content at the right time based on the needs of the specific phase of the purchase process in which they find themselves. Hence the need to align your lead nurturing activities with the buyer's journey of potential customers.
This strategy allows you to build trust between the lead and your company and understand if there are real possibilities of making the sale. 3. Website conversion rate Another fundamental element for an effective lead generation strategy is optimizing the conversion experience that potential leads have on the company website . The phenomenon whereby a potential customer visits a website and leaves it almost immediately, without taking any action, is very common. By optimizing the conversion experience, this can be avoided , but it is important to consider some elements: that the right content is on the right pages the implementation of continuous and in-depth reviews As regards the contents, it is strategic that some are protected by a form for collecting contact data, while others are freely accessible online. Above all, they will be the first to help you generate leads.
Despite this, the B2B environment is still a bit reluctant in the creation of video material . It is important to Germany Phone Number keep in mind that the nature of this format has evolved a lot over time and today it is: not too expensive to produce highly scalable and adaptable to different contexts and types of content Even at the equipment level, current technologies allow the creation of excellent products with minimal investments, recoverable in the short term thanks to the leads generated by such content. 2. Lead nurturing Generating leads and abandoning them in the CRM does not help to obtain results from marketing activities! Before starting a lead nurturing process it is important to remember that it is not an email marketing strategy . Lead nurturing literally means " feeding leads ", that is, offering them the correct content at the right time based on the needs of the specific phase of the purchase process in which they find themselves. Hence the need to align your lead nurturing activities with the buyer's journey of potential customers.
This strategy allows you to build trust between the lead and your company and understand if there are real possibilities of making the sale. 3. Website conversion rate Another fundamental element for an effective lead generation strategy is optimizing the conversion experience that potential leads have on the company website . The phenomenon whereby a potential customer visits a website and leaves it almost immediately, without taking any action, is very common. By optimizing the conversion experience, this can be avoided , but it is important to consider some elements: that the right content is on the right pages the implementation of continuous and in-depth reviews As regards the contents, it is strategic that some are protected by a form for collecting contact data, while others are freely accessible online. Above all, they will be the first to help you generate leads.