Post by account_disabled on Nov 25, 2023 5:15:54 GMT
These two groups will not always overlap. It is worth specifying the target group as precisely as possible because various access channels often provide great opportunities for precise emission targeting. It is also worth asking yourself and indicating in the brief what the consumer currently thinks about the brand and how we want him to think about it in the future. HOW do we want to say it? This part may indicate which channels of reaching the target group the brand prefers which it often uses or what communication methods it has proven so far.
This is also important in the context of test campaigns on new previously unknown online marketing channels for the brand. What could be such a communication channel? For example Facebook GDN activities on Instagram mailing or display on a specific group of websites but also an affiliate program. It would seem Email Marketing List that in a simple brief for planning an online campaign this part can actually be omitted leaving room for the agency to do its best. However we know from experience that it is worth pointing out historical activities + suggesting a course of action leaving the area for the agency's recommendations. WHY are we saying this? What do we actually expect from the campaign we want to plan? What is the goal Image.
Improving changing the image? Information about a new offer? Or maybe sales? Bringing as many new users as possible to LP? Increasing the time spent on the website? Filling the form? You also need to define this goal specifically and quantitatively. It is worth considering how the campaign will be assessed and what level of which indicator will define the success or failure of the activities carried out? What KPI do we adopt? It is worth defining it at the beginning so that during the implementation of the campaign you can measure all user interactions with the advertisement and all actions that will be a guide for assessing the success of the campaign.
This is also important in the context of test campaigns on new previously unknown online marketing channels for the brand. What could be such a communication channel? For example Facebook GDN activities on Instagram mailing or display on a specific group of websites but also an affiliate program. It would seem Email Marketing List that in a simple brief for planning an online campaign this part can actually be omitted leaving room for the agency to do its best. However we know from experience that it is worth pointing out historical activities + suggesting a course of action leaving the area for the agency's recommendations. WHY are we saying this? What do we actually expect from the campaign we want to plan? What is the goal Image.
Improving changing the image? Information about a new offer? Or maybe sales? Bringing as many new users as possible to LP? Increasing the time spent on the website? Filling the form? You also need to define this goal specifically and quantitatively. It is worth considering how the campaign will be assessed and what level of which indicator will define the success or failure of the activities carried out? What KPI do we adopt? It is worth defining it at the beginning so that during the implementation of the campaign you can measure all user interactions with the advertisement and all actions that will be a guide for assessing the success of the campaign.