Post by account_disabled on Jan 30, 2024 9:48:16 GMT
Artificial Intelligence (AI) is radically transforming the way digital marketing is carried out. From planning based on predictions and the activation of first-hand data through algorithms, to the constant generation of ideas thanks to AI assistants such as ChatGPT or Bard. These are some of the innovations that are revolutionizing the current digital marketing landscape. According to Iván Alcántara, VP of Digital Strategy and Partnerships at Jellyfish, AI has the ability to help in all areas of a business, from the creation of content and programming, to the generation of images, videos, audio and music, as well as the creation of virtual worlds. The emergence of trained models like ChatGPT has marked a before and after in the AI landscape.
The use of generative AI has a significant impact on Buy Phone Number List different aspects of marketing. Alcántara highlights four key areas where generative AI can be fundamental: Copywriting and hyperpersonalization to improve the quality and content of brands, adapting to each audience. Media planning powered by artificial intelligence, which helps generate trained models that can predict the probability of success in campaigns. AI as a superpower to increase employee productivity. The figure of prompt engineers, professionals specialized in interacting with AI models to make the most of their potential. In the marketing space, data is key to making the most of generative AI applications. There are tools like Pencil, belonging to The Brandtech Group, parent company of Jellyfish, which presents itself as the only enterprise-level generative AI platform trained with a large amount of real campaign performance data.
This platform natively connects to major media platforms such as Google, TikTok, Meta, and Amazon, offering a unique and secure trained model for brands and businesses. In addition, Pencil generates insights in real time to optimize media campaigns and improve results, with an increase of up to 79% in KPIs compared to traditional campaigns. These awareness campaigns were perceived as useful in raising awareness about the problem of digital gender violence. The Technological Alliance for Inclusion seeks to revolutionize the way in which technologies are developed and designed, in order to guarantee the autonomy and full life of people with intellectual and developmental disabilities.This summary of technological trends for the year 2024 shows us how artificial intelligence, cloud development and ethics will be fundamental pillars in the evolution of technology.
The use of generative AI has a significant impact on Buy Phone Number List different aspects of marketing. Alcántara highlights four key areas where generative AI can be fundamental: Copywriting and hyperpersonalization to improve the quality and content of brands, adapting to each audience. Media planning powered by artificial intelligence, which helps generate trained models that can predict the probability of success in campaigns. AI as a superpower to increase employee productivity. The figure of prompt engineers, professionals specialized in interacting with AI models to make the most of their potential. In the marketing space, data is key to making the most of generative AI applications. There are tools like Pencil, belonging to The Brandtech Group, parent company of Jellyfish, which presents itself as the only enterprise-level generative AI platform trained with a large amount of real campaign performance data.
This platform natively connects to major media platforms such as Google, TikTok, Meta, and Amazon, offering a unique and secure trained model for brands and businesses. In addition, Pencil generates insights in real time to optimize media campaigns and improve results, with an increase of up to 79% in KPIs compared to traditional campaigns. These awareness campaigns were perceived as useful in raising awareness about the problem of digital gender violence. The Technological Alliance for Inclusion seeks to revolutionize the way in which technologies are developed and designed, in order to guarantee the autonomy and full life of people with intellectual and developmental disabilities.This summary of technological trends for the year 2024 shows us how artificial intelligence, cloud development and ethics will be fundamental pillars in the evolution of technology.